PepsiCo launched a line of juice waters called Frutly that is aimed at teens, according to a press release. The drinks are made with fruit juice, water and electrolytes. They have no added sugar or artificial sweeteners, and contain 60 calories per 12-fluid-ounce serving.
Frutly, which comes in strawberry kiwi, fruit punch and apple grape varieties, is available in single-flavor four-packs at grocery stores nationwide including Kroger, Albertsons and SuperValu. The drinks also will be sold in a 24-count pack of single flavors and 3-count variety packs at Walmart.com starting Feb. 15, and then roll out to Walmart stores in March.
The new product is the latest better-for-you beverage offering to come from the beverage and snack giant known for its signature soda and chips like Doritos and Fritos. PepsiCo hopes Frutly will appeal to teens looking for “flavorful hydration” that also meets parents’ nutritional preferences.