Brand Direction
Translate the desired positioning, consumer profile and product personality into a visual direction.
We support beverage projects with label and packaging-design coordination so the finished product communicates the brand clearly while carrying the required product information.
EUROPA PRIVATE LABELS
Product Labeling & Design
Translate the desired positioning, consumer profile and product personality into a visual direction.
Organize front-of-pack branding and supporting information into a clear label system.
Prepare space and hierarchy for nutritional and other mandatory product information.
Adapt artwork to the dimensions, print method and technical requirements of the selected package.
Coordinate final artwork review before printing or packaging production.

A beverage label carries mandatory product information while also acting as one of the strongest brand touchpoints at shelf. The design system therefore needs to balance clarity, hierarchy, visual differentiation and the information required for the target market.
Define positioning, look, tone and package format.
Build the label concept and information hierarchy.
Fit the artwork to the selected packaging specification.
Finalize the print-ready artwork after customer review.
Send your brand assets, packaging format and target market and we will review the labeling pathway.