Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets
Europa Private Labels today announced the start of production of Admiral Energy Drink under the Admiral Sports / Diethnis Athlitiki brand, with initial distribution planned for Greece and Bulgaria. The launch brings together Europa’s beverage R&D and manufacturing capabilities with Admiral’s long-standing sports heritage to deliver a crisp, performance-oriented energy drink for active consumers.
ADMIRAL SPORTS
Britain’s oldest sportswear brand (est. 1914): Admiral began in Leicester and grew into a world-renowned sportswear name over the last century.
Pioneer of modern football kits & replica culture: In the 1970s Admiral transformed kit design (e.g., England’s iconic 1974 strip with coloured taping) and helped ignite the replica shirt market for fans.
National-team heritage: Admiral produced kits worn by England in the 1970s and has an enduring legacy across UK national and club sides—an association that underpins its reputation for performance.
Global presence today: Admiral operates internationally with performance, lifestyle, and retro collections available through official channels.
Greece market stewardship: In Greece, Diethnis Athlitiki manages the Admiral brand and retail presence, reflecting Admiral’s long-standing footprint in the local sports market.