Branding and Rebranding
Branding refers to businesses, products and services, people, as well as ideas. It reflects how a customer thinks and feels about a product, service, etc, but also how we would like him to communicate this information to someone else. Brand design does not always require strict rules like corporate (brand) identity does, and the consistent use of symbols and manuals is not always required.
Packaging - labeling design
The package design involves the design of a container (bottle, jar, can, box, etc.), and the graphics that “wraps” it (labels etc.). That is, the research and design of a product’s overall image.
The packaging-label design requires some important skills for a graphic designer. In addition to the creative skills, a designer has to be aware of the material’s cost and to be trained on the technical specifications as well.
Brand - Marketing Plan
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market: The images you convey
The messages you deliver on your website, proposals and campaigns
The way your employees interact with customers
A customer’s opinion of you versus your competition
Brand identity design is a key process for a business image and highlights the way and the method that visually communicates its existence. It mainly has to do with the overall awareness and consistency of the image that a business wants to build and not necessarily with a particular product or service. It consists mainly of the business symbol or logo, the colors and fonts that identify it as well as their applications.
Logo - Brandmark
The logo design process aims at identifying visually a business, a company, an organisation, a product, an individual, etc. It may be a symbol, a wordmark, a lettermark, a brandmark, an emblem or a combination mark of the above (e.g. a wordmark with a symbol).
Website & App Design
Web design refers to graphics design (UI design), and to the development, management, and interactivity (UX design) that apply to a website or a web application. Web design discipline requires work on the hierarchy of the information, the structure of the website, its functionality and ergonomics. Design elements such as layout, color pallets, fonts, web icons, graphics design, and illustrations are included in the process of prototyping.