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SBIG / EUROPA Private Labels Announces New Cooperation with The Create Group (UK)
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SBIG / EUROPA Private Labels is pleased to announce a new cooperation with The Create Group (UK), aimed at accelerating new beverage opportunities through expert formulation support, market-focused product development, and stronger concept-to-launch execution.

The Create Group (incorporating Drinkcreate) describes itself as a UK-based independent consultancy and product development laboratory specialising in the drinks industry, working with start-ups, established companies, and investors. Their services include feasibility and business planning, new product development, consumer focus groups, contract manufacturing support, factory design, and technical, quality, and regulatory support.

Through this cooperation, EUROPA Private Labels will work alongside The Create Group to support the evaluation, development, and commercialization of new beverage concepts—aligned with modern retail requirements and changing consumer preferences.

Cooperation Focus
The cooperation will prioritize:
New beverage concept development and feasibility evaluation
Recipe formulation and technical support for scalable production
Private label project execution, from concept to launch planning
Quality, food safety, and regulatory alignment to support market readiness

About The Create Group
The Create Group, incorporating Drinkcreate, is a drinks-industry consultancy and product development laboratory founded in 2001, with expertise spanning beverage markets, formulation, manufacturing, supply chains, distribution, and regulations.

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EUROPA Private Labels (SBIG) Announces New Production Date for “Date Cola” and “Date Energy” for the Middle East Market
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EUROPA Private Labels, part of SBIG, today announced the new production date for two upcoming beverages developed specifically for the Middle East: Date Cola and Date Energy. The refreshed production schedule marks the next step in EUROPA’s expansion into functional and culturally relevant drinks tailored to regional tastes and retail dynamics.

Building on growing consumer demand for premium refreshment and better-for-you energy options, EUROPA Private Labels is bringing a distinctive twist to two familiar categories. Date Cola offers a modern cola profile paired with the rich character associated with date-derived ingredients, while Date Energy is designed for consumers looking for a more contemporary energy experience aligned with regional preferences.

Product Highlights

Date Cola
A bold, classic cola taste with a distinctive regional-inspired twist
Positioned for modern trade and convenience channels
Developed for strong shelf visibility and broad appeal

Date Energy
Crafted for everyday energy moments: work, travel, fitness, and nightlife
Designed to compete in the fast-growing energy category across GCC and wider MENA
Optimized for convenience retail and on-the-go consumption

For Middle East Distribution & Retail Partners, EUROPA Private Labels confirmed that the new production date supports coordinated rollout planning across:

GCC markets and wider MENA region, Modern trade retailers, Convenience chains, HORECA and distribution networks

Commercial samples, product specifications, and export documentation can be provided to qualified partners upon request.

www.s-big.eu

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Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets
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Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets

Europa Private Labels today announced the start of production of Admiral Energy Drink under the Admiral Sports / Diethnis Athlitiki brand, with initial distribution planned for Greece and Bulgaria. The launch brings together Europa’s beverage R&D and manufacturing capabilities with Admiral’s long-standing sports heritage to deliver a crisp, performance-oriented energy drink for active consumers.

ADMIRAL SPORTS
Britain’s oldest sportswear brand (est. 1914): Admiral began in Leicester and grew into a world-renowned sportswear name over the last century.
Pioneer of modern football kits & replica culture: In the 1970s Admiral transformed kit design (e.g., England’s iconic 1974 strip with coloured taping) and helped ignite the replica shirt market for fans.
National-team heritage: Admiral produced kits worn by England in the 1970s and has an enduring legacy across UK national and club sides—an association that underpins its reputation for performance.
Global presence today: Admiral operates internationally with performance, lifestyle, and retro collections available through official channels.
Greece market stewardship: In Greece, Diethnis Athlitiki manages the Admiral brand and retail presence, reflecting Admiral’s long-standing footprint in the local sports market.

Visit: https://www.admiralsports.shop/

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JEMORT LTD / Europa Private Labels Welcomes Night Walker Energy Drink Onboard
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Europa Private Labels is pleased to announce that we are partnering with Night Walker Energy Drink, a dynamic new entrant in the energy beverage space. This collaboration marks an exciting step forward in our mission to offer high-quality, innovative energy drink products to customers in new markets.

Night Walker Energy Drink is defined by:

A bold flavor profile designed to energize and refresh

Premium formulation, aimed at delivering both performance and taste

A brand identity centered on high energy, nightlife, and dynamic living

Europa Private Labels is committed to supporting Night Walker’s growth and ensuring the highest standards in production, quality control, and market positioning.

nightwalkerglobal.com

 

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JEMORT LTD / Europa Private Labels Welcomes SUNMARK UK On Board
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We are proud to announce that SUNMARK UK has officially joined forces with Europa Private Labels in an exciting collaboration focused on new product development and large-scale beverage production.

This partnership represents a significant step forward in our mission to deliver innovative, high-quality private label beverages to international markets. Together, we will strengthen our capabilities in research, development, production, and logistics, ensuring efficiency and excellence at every stage.

About SUNMARK UK

SUNMARK UK is a highly respected British FMCG company with a strong global presence, distributing both international and own-label brands across diverse markets. Renowned for its commitment to quality, international trade excellence, and customer-centric philosophy, Sunmark has earned prestigious recognition, including the Queen’s Awards for Enterprise in International Trade.

What This Collaboration Means

Product Innovation: Joint development of new formulations, flavors, and product concepts aligned with market demand.

Production Capacity: A projected annual capacity, enabling us to meet increasing global demand.

Quality & Compliance: Products developed under strict EU and international standards, ensuring consistency, safety, and excellence.

Global Reach: Leveraging Sunmark’s worldwide distribution network to expand access into new and hard-to-reach markets.

We extend a warm welcome to SUNMARK UK and look forward to a successful journey together in shaping the future of private label beverages.

https://www.sunmark.co.uk/

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JEMORT LTD / EUROPA PRIVATE LABELS Launches “Beatrax” – The Sugar & Taurine-Free Energy Drink Tailored for the Music Industry!
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JEMORT LTD / EUROPA PRIVATE LABELS is proud to announce the launch of Beatrax Energy, the latest addition to its growing portfolio of Europa private labels. Engineered for performers, producers, DJs, and music lovers alike, Beatrax Energy is a sugar-free, taurine-free energy drink designed to fuel creativity and stamina without the crash. Born from Rhythm, Built for Performance In an industry where long nights, early mornings, and constant energy are the norm, Beatrax steps in as the clean, conscious choice for those who live by the beat. With a focus on natural caffeine, B-vitamins, and a crisp, refreshing flavor, Beatrax provides a sustained boost to keep minds sharp and bodies moving. “Beatrax is more than an energy drink—it’s a lifestyle beverage for a new generation of artists and fans who demand performance without compromise,” said a spokesperson for Europa Global Trade. “Whether you’re in the studio, on stage, or dancing till sunrise, Beatrax delivers.” Why Beatrax? Sugar-Free – No sugar highs. No sugar crashes. Just pure, clean energy. Taurine-Free – Formulated without taurine for those seeking an alternative to traditional energy drinks. Music-Focused Brand Identity – With its bold design and high-performance formula, Beatrax aligns perfectly with festivals, backstage culture, and nightlife venues. Partnerships & Launch Campaign Beatrax will debut alongside a dynamic campaign across European music festivals and venues this summer, including exclusive collaborations with emerging DJs and backstage sponsorships. JEMORT LTD / EUROPA PRIVATE LABELS invites distributors, event organizers, and retailers to explore partnership opportunities and bring Beatrax to audiences who live, breathe, and move with music. www.beatrax.com 

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CRAVE ENERGY DRINK
crave-drinks

EGS / EUROPA PRIVATE LABEL Launches Production of Crave Energy Drink for UK and Greek Markets.
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EGS / Europa Private Label is proud to announce the launch of production for Crave Energy Drink, an exciting new entry into the functional beverage sector, tailored specifically for the UK and Greek markets.

Developed in partnership with leading formulation experts and market strategists, Crave Energy is designed to deliver a bold, refreshing taste and a powerful energy boost, catering to active consumers, students, and professionals alike.

The product will be available in a variety of formats, including classic 330ml  and will feature locally tailored branding and marketing campaigns in both territories.

“We’re excited to bring Crave Energy to life under our private label portfolio,” said a spokesperson from EGS / Europa Private Label. “This product is the result of close collaboration with our distribution partners in the UK and Greece, and we believe it will quickly establish itself as a favorite in the energy drink category.”

Flavors: Passionfruit & Vanilla, Lime& Mint, Pineapple & Coconut

Crave Energy will be distributed through selected retail, convenience, and online channels starting Q2 2025.

www.cravedrinks.com

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AVEL

Europa Private Labels Joins Forces with Avel Greece to Develop Innovative Beverage Products!
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Europa Private Labels, a leading player in the private label industry, is thrilled to announce a strategic partnership with Avel Greece, a renowned beverage manufacturer, to co-develop a new range of innovative beverage products. This collaboration marks a significant milestone in both companies’ efforts to expand their market presence and deliver exceptional value to consumers across Europe and beyond.

Strategic Vision and Partnership Goals

The partnership between Europa Private Labels and Avel Greece is driven by a shared commitment to innovation, quality, and consumer satisfaction. Over the past six months, Avel Greece has successfully developed a range of beverage recipes for Europa Private Labels, including Mocktails, Energy Drinks, Cocktails, Soft Drinks, and Vitamin & Flavored Water, for Europa’s customers globally. This successful collaboration sets the stage for an expanded partnership, aimed at creating an even more diverse and innovative portfolio of beverages that cater to the evolving tastes and preferences of modern consumers.

Product Development Focus

The collaboration will focus on developing a diverse range of beverage products, including both alcoholic and non-alcoholic options. The new product line is expected to feature unique flavors, functional ingredients, and sustainable packaging solutions, catering to the growing demand for healthier, more environmentally-friendly choices.

Avel Greece’s state-of-the-art production facilities and commitment to sustainable practices will play a key role in ensuring that the new beverage products meet the highest standards of quality and environmental responsibility. The companies will also explore opportunities to incorporate locally-sourced ingredients, further enhancing the products’ appeal and authenticity.

Market Impact and Expansion

The partnership is poised to strengthen both companies’ market positions, enabling them to capture a larger share of the growing beverage market. With Europa Private Labels’ extensive distribution network and Avel Greece’s production capabilities, the new beverage line will be available in leading retail chains and supermarkets across Europe, with plans for expansion into additional international markets.

 

 

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EUROPA PRIVATE LABELS YONO MAN ENERGY

Yono Man Energy Drink Unveils for the Belgian and Dutch Markets produced by Europa Private Label / Nektar
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Yono Beverages is excited to announce the launch of its highly anticipated Yono Man Energy Drink in Belgium and the Netherlands. Produced in collaboration with Europa Private Label/Nektar, this energizing beverage is set to invigorate consumers with its unique blend of high-quality ingredients and bold flavors.

Yono Man Energy Drink combines the perfect mix of caffeine, vitamins, and natural extracts to deliver a powerful and refreshing boost of energy. Designed to meet the needs of busy individuals, athletes, and anyone in need of a quick pick-me-up, Yono Man promises to become a go-to choice for those seeking both performance and great taste.

Yono Man Energy Drink is available in a variety of exciting flavors, including Classic, Tropical Blast, and Berry Fusion, catering to diverse taste preferences. Each can is carefully crafted to provide a smooth and invigorating experience without the jittery feeling often associated with energy drinks.

Sustainability and quality are at the core of Yono Beverages’ values. The production process, managed by Europa Private Label/Nektar, adheres to strict environmental standards, utilizing eco-friendly practices and recyclable materials. This commitment to sustainability ensures that Yono Man Energy Drink not only energizes consumers but also contributes to a healthier planet.

To celebrate its launch, Yono Man Energy Drink will be supported by an extensive marketing campaign, featuring social media engagement, influencer partnerships, and exciting in-store promotions. This campaign aims to connect with consumers, inviting them to experience the bold energy and exceptional taste of Yono Man.

Yono Man Energy Drink produced at the facilities of EGS / EUROPA PRIVATE LABELS – NEKTAR.

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big bunny energy drink

Introducing Big Bunny Energy Drink’s Newest Flavor: Cherry Burst!
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EGS/EUROPA PRIVATE LABELS is thrilled to announce the launch of its latest flavor sensation, Cherry Burst!

Big Bunny Energy Drink Cherry Burst is set to revolutionize the energy drink market with its bold and refreshing taste, perfectly blending the sweetness of ripe cherries with the invigorating kick that Big Bunny Energy Drink is known for. This new flavor is crafted to provide the ultimate burst of energy when you need it most, whether you’re hitting the gym, burning the midnight oil at work, or just need a pick-me-up during your daily hustle.

Big Bunny Energy Drink, Cherry Burst is formulated with premium ingredients From Simpsons Beverage UK  to deliver sustained energy without the crash. Packed with essential vitamins and antioxidants, Cherry Burst not only provides a quick energy boost but also supports overall health and well-being.

Big Bunny Energy Drink produced at the facilities of EGS / EUROPA PRIVATE LABELS – NEKTAR.

Cherry Burst will be available in stores nationwide starting March 2024, in eye-catching cans featuring the iconic Big Bunny logo and vibrant cherry imagery.

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