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EUROPA Private Labels and Natural Poland Announce Strategic Partnership for New Beverage Opportunities in Eastern Europe
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The partnership combines EUROPA Private Labels’ beverage development and private label commercialization capabilities with Natural Poland’s experience as a wholesale distributor of raw materials for the food, cosmetics, and pharmaceutical industries, supported by international sourcing through import, export, and distribution operations.

This collaboration will prioritize:
New beverage concepts tailored to Eastern European market needs
Ingredient-led innovation and supply coordination for consistent quality
Private label solutions for retail, distributor, and HoReCa channels
Efficient commercialization planning, from sampling through production alignment

About Natural Poland

Natural Poland (STRZELCZYK Sp. z o.o.) is based in Warsaw, Poland, supplying companies with raw materials and products sourced globally, and highlights supplier operations within the European Union

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EUROPA Private Labels announces a strategic partnership with TOSHEV, focused on identifying and developing new beverage opportunities across Eastern Europe.
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This collaboration brings together EUROPA Private Labels’ private label beverage development capabilities with toshev.eu’s regional market focus and partner network to support new product launches, category expansion, and retail-ready concepts designed for local demand.

This partnership strengthens our ability to move faster—from concept to shelf—while staying closely aligned with what Eastern European consumers and retailers want. said We’re expanding our reach and building a clear pipeline of new beverage projects for the region.

The partnership will prioritize:

New beverage concepts for Eastern European retail and distribution channels
Private label development and tailored product positioning by market
Packaging and format options aligned with modern trade and convenience trends
Export and rollout coordination to support efficient market entry

Looking Ahead

The partners will begin work immediately on evaluating category opportunities and launch timelines, with additional updates to be shared as projects move into production planning and commercialization.

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New Strategic Cooperation: Europa Private Labels & Gruda (Israel)
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Europa Private Labels, part of SBIG – Stavrianos Beverage Industries Group, is pleased to announce a strategic cooperation with Gruda, one of Israel’s leading food and beverage development companies.

Based in Israel, Gruda operates an advanced food and beverage R&D center, specialising in the development of innovative products from concept stage to full market launch, including strong expertise in beverage development across multiple categories.
Through this cooperation, Europa Private Labels and Gruda will jointly support:
Development of new beverage concepts for the Israeli market and international brands
Recipe formulation and optimisation in Gruda’s R&D facilities
Industrial-scale production and private label manufacturing through SBIG’s / EUROPA PRIVATE LABELS Plants & European partner plants
Support with packaging, labelling and export logistics for finished products

This collaboration combines Gruda’s strong R&D, formulation and local market insight with SBIG’s industrial production, private label expertise and export capabilities, creating a complete end-to-end solution for beverage brands, importers and retailers.

For more information about Gruda, visit: www.gruda.co.il

For beverage or private label inquiries related to this cooperation, please contact Europa Private Labels via our contact form.

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AVEL

Europa Private Labels Joins Forces with Avel Greece to Develop Innovative Beverage Products!
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Europa Private Labels, a leading player in the private label industry, is thrilled to announce a strategic partnership with Avel Greece, a renowned beverage manufacturer, to co-develop a new range of innovative beverage products. This collaboration marks a significant milestone in both companies’ efforts to expand their market presence and deliver exceptional value to consumers across Europe and beyond.

Strategic Vision and Partnership Goals

The partnership between Europa Private Labels and Avel Greece is driven by a shared commitment to innovation, quality, and consumer satisfaction. Over the past six months, Avel Greece has successfully developed a range of beverage recipes for Europa Private Labels, including Mocktails, Energy Drinks, Cocktails, Soft Drinks, and Vitamin & Flavored Water, for Europa’s customers globally. This successful collaboration sets the stage for an expanded partnership, aimed at creating an even more diverse and innovative portfolio of beverages that cater to the evolving tastes and preferences of modern consumers.

Product Development Focus

The collaboration will focus on developing a diverse range of beverage products, including both alcoholic and non-alcoholic options. The new product line is expected to feature unique flavors, functional ingredients, and sustainable packaging solutions, catering to the growing demand for healthier, more environmentally-friendly choices.

Avel Greece’s state-of-the-art production facilities and commitment to sustainable practices will play a key role in ensuring that the new beverage products meet the highest standards of quality and environmental responsibility. The companies will also explore opportunities to incorporate locally-sourced ingredients, further enhancing the products’ appeal and authenticity.

Market Impact and Expansion

The partnership is poised to strengthen both companies’ market positions, enabling them to capture a larger share of the growing beverage market. With Europa Private Labels’ extensive distribution network and Avel Greece’s production capabilities, the new beverage line will be available in leading retail chains and supermarkets across Europe, with plans for expansion into additional international markets.

 

 

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BLISS LEMON

Bliss Vitamin Water Unveils Two New Refreshing Flavors: Lemon and Peach
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Bliss Vitamin Water is thrilled to introduce its latest flavor innovations: Lemon  and Peach! These two new flavors are set to delight consumers with their refreshing taste and added health benefits.

Lemon  combines the zesty brightness of lemon with the crispness of pure spring water, creating a revitalizing beverage that is perfect for hydrating on-the-go. Bursting with Vitamin C and electrolytes, Lemon not only quenches thirst but also provides a boost of immunity support and hydration replenishment.

Bliss Vitamin Water is formulated with premium ingredients From Simpsons Beverage UK

Peach transports consumers to a serene orchard with its luscious peach flavor infused into pure, hydrating water. Enriched with essential vitamins and minerals, Peach offers a tropical escape in every sip while promoting overall wellness and hydration.

Bliss Vitamin Water is dedicated to using high-quality ingredients and innovative formulations to create beverages that not only taste great but also support a healthy lifestyle. Lemon and Peach are no exception, offering a guilt-free alternative to sugary sodas and artificially flavored drinks.

Lemon and Peach will be available for purchase nationwide starting March 2024, in sleek and convenient bottles designed for on-the-go hydration for the Slovakian Market.

Bliss Vitamin Water produced at the facilities of EGS / EUROPA PRIVATE LABELS – NEKTAR.

 

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