Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets
Europa Private Labels today announced the start of production of Admiral Energy Drink under the Admiral Sports / Diethnis Athlitiki brand, with initial distribution planned for Greece and Bulgaria. The launch brings together Europa’s beverage R&D and manufacturing capabilities with Admiral’s long-standing sports heritage to deliver a crisp, performance-oriented energy drink for active consumers.
ADMIRAL SPORTS
Britain’s oldest sportswear brand (est. 1914): Admiral began in Leicester and grew into a world-renowned sportswear name over the last century.
Pioneer of modern football kits & replica culture: In the 1970s Admiral transformed kit design (e.g., England’s iconic 1974 strip with coloured taping) and helped ignite the replica shirt market for fans.
National-team heritage: Admiral produced kits worn by England in the 1970s and has an enduring legacy across UK national and club sides—an association that underpins its reputation for performance.
Global presence today: Admiral operates internationally with performance, lifestyle, and retro collections available through official channels.
Greece market stewardship: In Greece, Diethnis Athlitiki manages the Admiral brand and retail presence, reflecting Admiral’s long-standing footprint in the local sports market.




Europa Private Labels Begins Production of NARI Honeybush Ice Tea for the Czech Republic,

Yono Beverages is excited to announce the launch of its highly anticipated Yono Man Energy Drink in Belgium and the Netherlands. Produced in collaboration with Europa Private Label/Nektar, this energizing beverage is set to invigorate consumers with its unique blend of high-quality ingredients and bold flavors.




Yono Beverages, globally acclaimed for its premium soft drinks, is proud to announce the launch of its new Yono Ice Tea in Belgium and the Netherlands. This introduction marks an exciting expansion for Yono, as it brings its refreshing and high-quality ice tea to the discerning consumers of these two vibrant markets.
Bliss Vitamin Water is thrilled to introduce its latest flavor innovations: Lemon and Peach! These two new flavors are set to delight consumers with their refreshing taste and added health benefits.