Beverage Archives - EUROPA PRIVATE LABELS / Energy Drink Private Label Services & Production

Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets

October 21, 2025
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Europa Private Labels Begins Production of Admiral Energy Drink for the Admiral Sports / Diethnis Athlitiki Brand, Serving the Greek and Bulgarian Markets

Europa Private Labels today announced the start of production of Admiral Energy Drink under the Admiral Sports / Diethnis Athlitiki brand, with initial distribution planned for Greece and Bulgaria. The launch brings together Europa’s beverage R&D and manufacturing capabilities with Admiral’s long-standing sports heritage to deliver a crisp, performance-oriented energy drink for active consumers.

ADMIRAL SPORTS
Britain’s oldest sportswear brand (est. 1914): Admiral began in Leicester and grew into a world-renowned sportswear name over the last century.
Pioneer of modern football kits & replica culture: In the 1970s Admiral transformed kit design (e.g., England’s iconic 1974 strip with coloured taping) and helped ignite the replica shirt market for fans.
National-team heritage: Admiral produced kits worn by England in the 1970s and has an enduring legacy across UK national and club sides—an association that underpins its reputation for performance.
Global presence today: Admiral operates internationally with performance, lifestyle, and retro collections available through official channels.
Greece market stewardship: In Greece, Diethnis Athlitiki manages the Admiral brand and retail presence, reflecting Admiral’s long-standing footprint in the local sports market.

Visit: https://www.admiralsports.shop/

Europa Private Labels Begins Production of NARI Honeybush Ice Tea for the Czech Republic

October 10, 2025
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Europa Private Labels Begins Production of NARI Honeybush Ice Tea for the Czech Republic,

Europa Private Labels today announced the start of production for NARI Honeybush Ice Tea dedicated to the Czech Republic market. The new line debuts in two flavors—Peach and Cherry—and is packed in 330 mL aluminum cans for a crisp, modern iced-tea experience. Naturally caffeine-free, honeybush delivers a smooth, amber profile with gentle sweetness and a clean finish.

What makes NARI different
Honeybush at the heart: Naturally caffeine-free with a round, honey-like aroma.
New flavors: Peach (sunny, juicy profile) and Cherry (vibrant, tangy-sweet).
Crafted in Europe: Produced by Europa Private Labels with EU-compliant labeling.

NARI Honeybush Ice Tea (Peach & Cherry) is now in production for the Czech market.

JEMORT LTD / Europa Private Labels Welcomes Night Walker Energy Drink Onboard

September 23, 2025
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Europa Private Labels is pleased to announce that we are partnering with Night Walker Energy Drink, a dynamic new entrant in the energy beverage space. This collaboration marks an exciting step forward in our mission to offer high-quality, innovative energy drink products to customers in new markets.

Night Walker Energy Drink is defined by:

A bold flavor profile designed to energize and refresh

Premium formulation, aimed at delivering both performance and taste

A brand identity centered on high energy, nightlife, and dynamic living

Europa Private Labels is committed to supporting Night Walker’s growth and ensuring the highest standards in production, quality control, and market positioning.

nightwalkerglobal.com

JEMORT LTD / Europa Private Labels Welcomes SUNMARK UK On Board

September 21, 2025
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We are proud to announce that SUNMARK UK has officially joined forces with Europa Private Labels in an exciting collaboration focused on new product development and large-scale beverage production.

This partnership represents a significant step forward in our mission to deliver innovative, high-quality private label beverages to international markets. Together, we will strengthen our capabilities in research, development, production, and logistics, ensuring efficiency and excellence at every stage.

About SUNMARK UK

SUNMARK UK is a highly respected British FMCG company with a strong global presence, distributing both international and own-label brands across diverse markets. Renowned for its commitment to quality, international trade excellence, and customer-centric philosophy, Sunmark has earned prestigious recognition, including the Queen’s Awards for Enterprise in International Trade.

What This Collaboration Means

Product Innovation: Joint development of new formulations, flavors, and product concepts aligned with market demand.

Production Capacity: A projected annual capacity, enabling us to meet increasing global demand.

Quality & Compliance: Products developed under strict EU and international standards, ensuring consistency, safety, and excellence.

Global Reach: Leveraging Sunmark’s worldwide distribution network to expand access into new and hard-to-reach markets.

We extend a warm welcome to SUNMARK UK and look forward to a successful journey together in shaping the future of private label beverages.

https://www.sunmark.co.uk/

Jemort Ltd / Europa Private Labels Launches Ray Mineral Water for the Saudi Arabian Market

August 18, 2025
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Jemort Ltd, through its Europa Private Labels division, is proud to announce the launch of its latest private label brand, Ray Mineral Water, exclusively developed for the Saudi Arabia market.

This new addition reflects our commitment to delivering premium-quality private label solutions tailored to local consumer preferences and market demands. With Ray Mineral Water, we aim to provide refreshing, pure, and health-conscious hydration to one of the most dynamic and fast-growing beverage markets in the world.

Key Highlights of Ray Mineral Water:

🌊 Pure & Refreshing: Carefully sourced and processed to ensure exceptional taste and quality.
🇸🇦 Tailored for Saudi Arabia: Designed to meet the needs and expectations of consumers in the Kingdom.
🏷️ Private Label Expertise: Backed by Europa Private Labels’ extensive experience in developing and delivering customized products for global markets.

“The launch of Ray Mineral Water marks another important step in expanding our portfolio of private label beverages. We are excited to support our partners in Saudi Arabia with a brand that represents quality, innovation, and consumer trust,” said a spokesperson for Jemort Ltd / Europa Private Labels.

With this launch, Jemort Ltd continues to strengthen its presence in the Middle East, providing innovative private label solutions across beverages, food products, and beyond.

JEMORT LTD / EUROPA PRIVATE LABELS Launches “Beatrax” – The Sugar & Taurine-Free Energy Drink Tailored for the Music Industry!

June 2, 2025
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JEMORT LTD / EUROPA PRIVATE LABELS is proud to announce the launch of Beatrax Energy, the latest addition to its growing portfolio of Europa private labels. Engineered for performers, producers, DJs, and music lovers alike, Beatrax Energy is a sugar-free, taurine-free energy drink designed to fuel creativity and stamina without the crash. Born from Rhythm, Built for Performance In an industry where long nights, early mornings, and constant energy are the norm, Beatrax steps in as the clean, conscious choice for those who live by the beat. With a focus on natural caffeine, B-vitamins, and a crisp, refreshing flavor, Beatrax provides a sustained boost to keep minds sharp and bodies moving. “Beatrax is more than an energy drink—it’s a lifestyle beverage for a new generation of artists and fans who demand performance without compromise,” said a spokesperson for Europa Global Trade. “Whether you’re in the studio, on stage, or dancing till sunrise, Beatrax delivers.” Why Beatrax? Sugar-Free – No sugar highs. No sugar crashes. Just pure, clean energy. Taurine-Free – Formulated without taurine for those seeking an alternative to traditional energy drinks. Music-Focused Brand Identity – With its bold design and high-performance formula, Beatrax aligns perfectly with festivals, backstage culture, and nightlife venues. Partnerships & Launch Campaign Beatrax will debut alongside a dynamic campaign across European music festivals and venues this summer, including exclusive collaborations with emerging DJs and backstage sponsorships. JEMORT LTD / EUROPA PRIVATE LABELS invites distributors, event organizers, and retailers to explore partnership opportunities and bring Beatrax to audiences who live, breathe, and move with music. www.beatrax.com

JEMORT LTD / EUROPA PRIVATE LABELS ANNOUNCES NEW SOFT DRINK LINE “MECCA” UNDER RICHMOND’S MELOUDI BRAND FOR EUROPE AND MIDDLE EAST MARKETS

June 1, 2025
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JEMORT LTD / Europa Private Labels proudly announces the development, production, and upcoming global distribution of its latest beverage innovation – MECCA, an exciting new soft drink brand under the prestigious Richmonds Meloudi label.

MECCA debuts with a dynamic range of cola-based flavors crafted to match global taste trends:

MECCA Cola – Authentic, bold cola experience

MECCA Cola 0% – Sugar-free, full-flavor refreshment

MECCA Cola Cherry – A playful, fruity variation

MECCA Cola Vanilla – Smooth, creamy finish with a vanilla twist

Targeted at the European and Middle Eastern markets, MECCA is engineered to satisfy modern consumer demands for flavor, quality, and identity – all while aligning with local taste preferences and cultural values.

“With MECCA, we are introducing a beverage that speaks to today’s global, flavor-savvy audience,” said a spokesperson for Europa Private Labels. “Through our global distribution partnership with JEMORT, we are bringing this unique offering to shelves around the world with efficiency, reach, and premium quality.”

Production has commenced at state-of-the-art facilities, with worldwide distribution led by JEMORT LTD / Europa Private Labels, ensuring MECCA’s rapid market penetration across retail, foodservice, and hospitality sectors.

This launch underscores the shared mission of JEMORT and Europa Private Labels to deliver high-impact private label products that blend innovation, heritage, and global market readiness.

About JEMORT
JEMORT is a trusted global distributor with a proven track record in fast-moving consumer goods. With robust logistics and market access across continents, JEMORT plays a key role in bringing innovative products like MECCA to the world stage.

For distribution inquiries, partnership opportunities, or more information, please contact:
contact@europaprivatelabels.com

EUROPA PRIVATE LABELS INTRODUCES “WEST PALM” – A NEW PREMIUM SOFT DRINK LINE INSPIRED BY COCKTAIL FLAVORS FOR THE FRENCH MARKET

May 29, 2025
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Europa Private Labels, the innovative product development arm of JEMORT LTD / Europa Global Trade, is proud to announce the launch of its newest soft drink line: WEST PALM. Developed under the renowned Richmonds Meloudi brand, this unique collection of cocktail-inspired soft drinks is designed for the French market and will debut with two bold and refreshing flavors: Mojito and Piña Colada.

WEST PALM captures the essence of tropical indulgence and sophistication in a convenient, alcohol-free format. Ideal for modern consumers seeking elevated refreshment without compromise, the range offers:

MOJITO – a sparkling fusion of mint and lime, crisp and invigorating

PIÑA COLADA – a smooth tropical blend of creamy coconut and juicy pineapple

Expertly formulated with premium ingredients and natural flavors, WEST PALM delivers a high-quality drinking experience that combines relaxation and refreshment — without the alcohol. Packaged in sleek, eye-catching cans, the design evokes a sense of escape and indulgence, perfect for any lifestyle occasion.

“By combining the appeal of classic cocktail flavors with our commitment to quality and innovation, WEST PALM offers a refreshing alternative that speaks to evolving consumer tastes across France.”

The new line will be available across select French supermarkets, cafés, a

EUROPA PRIVATE LABELS LAUNCHES “MIAMI” – A NEW RANGE OF REFRESHING SOFT DRINKS FOR THE FRENCH MARKET

May 29, 2025
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Europa Private Labels, a division of JEMORT LTD – Europa Global Trade, proudly announces the development and production of its latest innovation in the beverage sector — MIAMI, a dynamic and refreshing new soft drink line under the Richmonds Meloudi brand, tailored specifically for the French market.

Bursting with vibrant taste and energy, the MIAMI collection will debut in four exciting fruit flavors:

Mango – rich, smooth, and tropical

Lemon – zesty and revitalizing

Orange – classic citrus with a bold twist

Litchi – sweet, floral, and exotically refreshing

This product range has been carefully crafted using high-quality ingredients and state-of-the-art production methods to ensure exceptional taste, consistency, and shelf appeal. Developed in response to the growing demand for unique and flavorful soft drinks, MIAMI is designed to appeal to today’s health-conscious and trend-driven consumers.

“We are excited to introduce MIAMI to France — a vibrant, fruit-forward beverage line that reflects our commitment to innovation, quality, and customer satisfaction,” said Mr George Kokkinos, Director of Jemort Ltd / Europa Private Labels. “Under the trusted Richmonds Meloudi brand, we aim to bring a fresh and exciting alternative to the soft drink market, combining tropical flavors with modern branding.”

Available in attractive, ready-to-drink formats ideal for retail shelves and on-the-go consumption, MIAMI is set to roll out in supermarkets, convenience stores, and foodservice channels across France starting June/2025.

EGS / EUROPA PRIVATE LABEL Launches Production of Crave Energy Drink for UK and Greek Markets.

April 4, 2025
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EGS / Europa Private Label is proud to announce the launch of production for Crave Energy Drink, an exciting new entry into the functional beverage sector, tailored specifically for the UK and Greek markets.

Developed in partnership with leading formulation experts and market strategists, Crave Energy is designed to deliver a bold, refreshing taste and a powerful energy boost, catering to active consumers, students, and professionals alike.

The product will be available in a variety of formats, including classic 330ml and will feature locally tailored branding and marketing campaigns in both territories.

“We’re excited to bring Crave Energy to life under our private label portfolio,” said a spokesperson from EGS / Europa Private Label. “This product is the result of close collaboration with our distribution partners in the UK and Greece, and we believe it will quickly establish itself as a favorite in the energy drink category.”

Flavors: Passionfruit & Vanilla, Lime& Mint, Pineapple & Coconut

Crave Energy will be distributed through selected retail, convenience, and online channels starting Q2 2025.