EGS / Europa Private Label is proud to announce the launch of production for Crave Energy Drink, an exciting new entry into the functional beverage sector, tailored specifically for the UK and Greek markets.
Developed in partnership with leading formulation experts and market strategists, Crave Energy is designed to deliver a bold, refreshing taste and a powerful energy boost, catering to active consumers, students, and professionals alike.
The product will be available in a variety of formats, including classic 330ml and will feature locally tailored branding and marketing campaigns in both territories.
“We’re excited to bring Crave Energy to life under our private label portfolio,” said a spokesperson from EGS / Europa Private Label. “This product is the result of close collaboration with our distribution partners in the UK and Greece, and we believe it will quickly establish itself as a favorite in the energy drink category.”
Flavors: Passionfruit & Vanilla, Lime& Mint, Pineapple & Coconut
Crave Energy will be distributed through selected retail, convenience, and online channels starting Q2 2025.