EUROPA Private Labels and Natural Poland Announce Strategic Partnership for New Beverage Opportunities in Eastern Europe

The partnership combines EUROPA Private Labels’ beverage development and private label commercialization capabilities with Natural Poland’s experience as a wholesale distributor of raw materials for the food, cosmetics, and pharmaceutical industries, supported by international sourcing through import, export, and distribution operations.

This collaboration will prioritize:
New beverage concepts tailored to Eastern European market needs
Ingredient-led innovation and supply coordination for consistent quality
Private label solutions for retail, distributor, and HoReCa channels
Efficient commercialization planning, from sampling through production alignment

About Natural Poland

Natural Poland (STRZELCZYK Sp. z o.o.) is based in Warsaw, Poland, supplying companies with raw materials and products sourced globally, and highlights supplier operations within the European Union

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EUROPA Private Labels announces a strategic partnership with TOSHEV, focused on identifying and developing new beverage opportunities across Eastern Europe.

This collaboration brings together EUROPA Private Labels’ private label beverage development capabilities with toshev.eu’s regional market focus and partner network to support new product launches, category expansion, and retail-ready concepts designed for local demand.

This partnership strengthens our ability to move faster—from concept to shelf—while staying closely aligned with what Eastern European consumers and retailers want. said We’re expanding our reach and building a clear pipeline of new beverage projects for the region.

The partnership will prioritize:

New beverage concepts for Eastern European retail and distribution channels
Private label development and tailored product positioning by market
Packaging and format options aligned with modern trade and convenience trends
Export and rollout coordination to support efficient market entry

Looking Ahead

The partners will begin work immediately on evaluating category opportunities and launch timelines, with additional updates to be shared as projects move into production planning and commercialization.

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