EUROPA Private Labels, part of SBIG, today announced the new production date for two upcoming beverages developed specifically for the Middle East: Date Cola and Date Energy. The refreshed production schedule marks the next step in EUROPA’s expansion into functional and culturally relevant drinks tailored to regional tastes and retail dynamics.
Building on growing consumer demand for premium refreshment and better-for-you energy options, EUROPA Private Labels is bringing a distinctive twist to two familiar categories. Date Cola offers a modern cola profile paired with the rich character associated with date-derived ingredients, while Date Energy is designed for consumers looking for a more contemporary energy experience aligned with regional preferences.
Product Highlights
Date Cola
A bold, classic cola taste with a distinctive regional-inspired twist
Positioned for modern trade and convenience channels
Developed for strong shelf visibility and broad appeal
Date Energy
Crafted for everyday energy moments: work, travel, fitness, and nightlife
Designed to compete in the fast-growing energy category across GCC and wider MENA
Optimized for convenience retail and on-the-go consumption
For Middle East Distribution & Retail Partners, EUROPA Private Labels confirmed that the new production date supports coordinated rollout planning across:
GCC markets and wider MENA region, Modern trade retailers, Convenience chains, HORECA and distribution networks
Commercial samples, product specifications, and export documentation can be provided to qualified partners upon request.
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