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EUROPA Private Labels and Natural Poland Announce Strategic Partnership for New Beverage Opportunities in Eastern Europe
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The partnership combines EUROPA Private Labels’ beverage development and private label commercialization capabilities with Natural Poland’s experience as a wholesale distributor of raw materials for the food, cosmetics, and pharmaceutical industries, supported by international sourcing through import, export, and distribution operations.

This collaboration will prioritize:
New beverage concepts tailored to Eastern European market needs
Ingredient-led innovation and supply coordination for consistent quality
Private label solutions for retail, distributor, and HoReCa channels
Efficient commercialization planning, from sampling through production alignment

About Natural Poland

Natural Poland (STRZELCZYK Sp. z o.o.) is based in Warsaw, Poland, supplying companies with raw materials and products sourced globally, and highlights supplier operations within the European Union

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EUROPA Private Labels announces a strategic partnership with TOSHEV, focused on identifying and developing new beverage opportunities across Eastern Europe.
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This collaboration brings together EUROPA Private Labels’ private label beverage development capabilities with toshev.eu’s regional market focus and partner network to support new product launches, category expansion, and retail-ready concepts designed for local demand.

This partnership strengthens our ability to move faster—from concept to shelf—while staying closely aligned with what Eastern European consumers and retailers want. said We’re expanding our reach and building a clear pipeline of new beverage projects for the region.

The partnership will prioritize:

New beverage concepts for Eastern European retail and distribution channels
Private label development and tailored product positioning by market
Packaging and format options aligned with modern trade and convenience trends
Export and rollout coordination to support efficient market entry

Looking Ahead

The partners will begin work immediately on evaluating category opportunities and launch timelines, with additional updates to be shared as projects move into production planning and commercialization.

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New Strategic Cooperation: Europa Private Labels & Gruda (Israel)
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Europa Private Labels, part of SBIG – Stavrianos Beverage Industries Group, is pleased to announce a strategic cooperation with Gruda, one of Israel’s leading food and beverage development companies.

Based in Israel, Gruda operates an advanced food and beverage R&D center, specialising in the development of innovative products from concept stage to full market launch, including strong expertise in beverage development across multiple categories.
Through this cooperation, Europa Private Labels and Gruda will jointly support:
Development of new beverage concepts for the Israeli market and international brands
Recipe formulation and optimisation in Gruda’s R&D facilities
Industrial-scale production and private label manufacturing through SBIG’s / EUROPA PRIVATE LABELS Plants & European partner plants
Support with packaging, labelling and export logistics for finished products

This collaboration combines Gruda’s strong R&D, formulation and local market insight with SBIG’s industrial production, private label expertise and export capabilities, creating a complete end-to-end solution for beverage brands, importers and retailers.

For more information about Gruda, visit: www.gruda.co.il

For beverage or private label inquiries related to this cooperation, please contact Europa Private Labels via our contact form.

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EGS/EUROPA PRIVATE LABELS announces partnership with Vandemoortele
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Vandemoortele acquires the oldest Belgian margarine producer, Albers, and starts producing and selling margarines with great success.

Vandemoortele expands from a national producer into a European producer of oils and fats – crude oils, refined oils, bottled oils, margarines, fats and mayonnaise.
In 1962 the company starts producing and selling deep frying oils.
For decades Vandemoortele has supplied bakeries with oils and fats. In the 1960s Vandemoortele starts to create new added value products for bakeries, such as dough and puff pastry. These products begin to make the baker’s life easier, by gradually taking out the hard labour and the early morning start and allowing a broad assortment of freshly baked bread and pastry all day long.
In 1974 Vandemoortele starts a whole new product category, launching soy milk, under the ALPRO® brand. Due to Vandemoortele’s long term focus ALPRO® has been given plenty of time to invent a whole new product category and deliver a return on investment.
In 1978 Vandemoortele creates a new business unit for frozen bakery products.
ALPRO® extends into a broad range of soy based products, driving growth for decades. Unlike most of Vandemoortele’s business, ALPRO® is a consumer goods brand, that is sold to grow under other ownership in 2009.

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with Aktina Foods.
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AKTINA provides products of excellent and consistent quality and commits to the use of first rate ingredients in every product, ensuring quality control throughout the productive process. Production takes place in Greece to the highest standards of the international food industry. Trade activity is certified and implements ISO 9001: 2008. Audited and compliant with Responsible Sourcing Standards. Production facilities are certified with HACCP 22000.

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with Simpsons Beverage.
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Simpsons Beverages are leaders in the science, art and innovation of flavours for drinks brands and companies.  We are always at the forefront of emerging drinks trends with the know-how and experience so our customers can take advantage of being first movers in their category.

The business was established in Blackpool, in 1934 by sole trader, William Herbert Simpson.  The primary focus of the business was selling natural fruit squashes door-to-door.  This grew into a large delivery network from Fleetwood, across the Fylde to Preston over the next 30 years.  In the 1970s, the business sold its delivery business, in response to market conditions, and changed its focus to post mix drinks and slush syrups. In 1984 the business moved to its current home in Chiswick Grove, Blackpool.

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