This collaboration brings together EUROPA Private Labels’ private label beverage development capabilities with toshev.eu’s regional market focus and partner network to support new product launches, category expansion, and retail-ready concepts designed for local demand.
This partnership strengthens our ability to move faster—from concept to shelf—while staying closely aligned with what Eastern European consumers and retailers want. said We’re expanding our reach and building a clear pipeline of new beverage projects for the region.
The partnership will prioritize:
New beverage concepts for Eastern European retail and distribution channels
Private label development and tailored product positioning by market
Packaging and format options aligned with modern trade and convenience trends
Export and rollout coordination to support efficient market entry
Looking Ahead
The partners will begin work immediately on evaluating category opportunities and launch timelines, with additional updates to be shared as projects move into production planning and commercialization.