AVEL

Europa Private Labels Joins Forces with Avel Greece to Develop Innovative Beverage Products!

Europa Private Labels, a leading player in the private label industry, is thrilled to announce a strategic partnership with Avel Greece, a renowned beverage manufacturer, to co-develop a new range of innovative beverage products. This collaboration marks a significant milestone in both companies’ efforts to expand their market presence and deliver exceptional value to consumers across Europe and beyond.

Strategic Vision and Partnership Goals

The partnership between Europa Private Labels and Avel Greece is driven by a shared commitment to innovation, quality, and consumer satisfaction. Over the past six months, Avel Greece has successfully developed a range of beverage recipes for Europa Private Labels, including Mocktails, Energy Drinks, Cocktails, Soft Drinks, and Vitamin & Flavored Water, for Europa’s customers globally. This successful collaboration sets the stage for an expanded partnership, aimed at creating an even more diverse and innovative portfolio of beverages that cater to the evolving tastes and preferences of modern consumers.

Product Development Focus

The collaboration will focus on developing a diverse range of beverage products, including both alcoholic and non-alcoholic options. The new product line is expected to feature unique flavors, functional ingredients, and sustainable packaging solutions, catering to the growing demand for healthier, more environmentally-friendly choices.

Avel Greece’s state-of-the-art production facilities and commitment to sustainable practices will play a key role in ensuring that the new beverage products meet the highest standards of quality and environmental responsibility. The companies will also explore opportunities to incorporate locally-sourced ingredients, further enhancing the products’ appeal and authenticity.

Market Impact and Expansion

The partnership is poised to strengthen both companies’ market positions, enabling them to capture a larger share of the growing beverage market. With Europa Private Labels’ extensive distribution network and Avel Greece’s production capabilities, the new beverage line will be available in leading retail chains and supermarkets across Europe, with plans for expansion into additional international markets.

 

 

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big bunny energy drink

Introducing Big Bunny Energy Drink’s Newest Flavor: Cherry Burst!

EGS/EUROPA PRIVATE LABELS is thrilled to announce the launch of its latest flavor sensation, Cherry Burst!

Big Bunny Energy Drink Cherry Burst is set to revolutionize the energy drink market with its bold and refreshing taste, perfectly blending the sweetness of ripe cherries with the invigorating kick that Big Bunny Energy Drink is known for. This new flavor is crafted to provide the ultimate burst of energy when you need it most, whether you’re hitting the gym, burning the midnight oil at work, or just need a pick-me-up during your daily hustle.

Big Bunny Energy Drink, Cherry Burst is formulated with premium ingredients From Simpsons Beverage UK  to deliver sustained energy without the crash. Packed with essential vitamins and antioxidants, Cherry Burst not only provides a quick energy boost but also supports overall health and well-being.

Big Bunny Energy Drink produced at the facilities of EGS / EUROPA PRIVATE LABELS – NEKTAR.

Cherry Burst will be available in stores nationwide starting March 2024, in eye-catching cans featuring the iconic Big Bunny logo and vibrant cherry imagery.

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EGS/EUROPA PRIVATE LABELS announces partnership with Vandemoortele

Vandemoortele acquires the oldest Belgian margarine producer, Albers, and starts producing and selling margarines with great success.

Vandemoortele expands from a national producer into a European producer of oils and fats – crude oils, refined oils, bottled oils, margarines, fats and mayonnaise.
In 1962 the company starts producing and selling deep frying oils.
For decades Vandemoortele has supplied bakeries with oils and fats. In the 1960s Vandemoortele starts to create new added value products for bakeries, such as dough and puff pastry. These products begin to make the baker’s life easier, by gradually taking out the hard labour and the early morning start and allowing a broad assortment of freshly baked bread and pastry all day long.
In 1974 Vandemoortele starts a whole new product category, launching soy milk, under the ALPRO® brand. Due to Vandemoortele’s long term focus ALPRO® has been given plenty of time to invent a whole new product category and deliver a return on investment.
In 1978 Vandemoortele creates a new business unit for frozen bakery products.
ALPRO® extends into a broad range of soy based products, driving growth for decades. Unlike most of Vandemoortele’s business, ALPRO® is a consumer goods brand, that is sold to grow under other ownership in 2009.

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with Aktina Foods.

AKTINA provides products of excellent and consistent quality and commits to the use of first rate ingredients in every product, ensuring quality control throughout the productive process. Production takes place in Greece to the highest standards of the international food industry. Trade activity is certified and implements ISO 9001: 2008. Audited and compliant with Responsible Sourcing Standards. Production facilities are certified with HACCP 22000.

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with Simpsons Beverage.

Simpsons Beverages are leaders in the science, art and innovation of flavours for drinks brands and companies.  We are always at the forefront of emerging drinks trends with the know-how and experience so our customers can take advantage of being first movers in their category.

The business was established in Blackpool, in 1934 by sole trader, William Herbert Simpson.  The primary focus of the business was selling natural fruit squashes door-to-door.  This grew into a large delivery network from Fleetwood, across the Fylde to Preston over the next 30 years.  In the 1970s, the business sold its delivery business, in response to market conditions, and changed its focus to post mix drinks and slush syrups. In 1984 the business moved to its current home in Chiswick Grove, Blackpool.

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