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EUROPA Private Labels and Crafted Spirits (Ireland) Announce Strategic Partnership Focused on Low-Alcohol RTD Innovation
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EUROPA Private Labels announces a strategic partnership with Crafted Spirits (Ireland), focused on developing a pipeline of low-alcohol ready-to-drink (RTD) products designed for today’s evolving consumer preferences and modern retail channels.

This collaboration combines EUROPA Private Labels’ private label beverage development and commercialization capabilities with Crafted Spirits’ expertise in blending, spirit supply, and RTD preparation.

Partnership Focus: Low-Alcohol RTD Concepts

The partnership will prioritize:
Low-alcohol RTD development across accessible, sessionable formats
Concept-to-shelf support, including recipe development, packaging options, and scalable production planning
Export-ready execution, aligned with partner requirements and route-to-market strategies
Category opportunities spanning RTD cocktails and related beverage formats where appropriate

Why Crafted Spirits
Crafted Spirits is an independent company operating from Ireland (and also active in France), specializing in blending and the supply of spirits, with a production site positioned to blend and prepare a broad range of spirits and RTDs.

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EUROPA Private Labels and Natural Poland Announce Strategic Partnership for New Beverage Opportunities in Eastern Europe
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The partnership combines EUROPA Private Labels’ beverage development and private label commercialization capabilities with Natural Poland’s experience as a wholesale distributor of raw materials for the food, cosmetics, and pharmaceutical industries, supported by international sourcing through import, export, and distribution operations.

This collaboration will prioritize:
New beverage concepts tailored to Eastern European market needs
Ingredient-led innovation and supply coordination for consistent quality
Private label solutions for retail, distributor, and HoReCa channels
Efficient commercialization planning, from sampling through production alignment

About Natural Poland

Natural Poland (STRZELCZYK Sp. z o.o.) is based in Warsaw, Poland, supplying companies with raw materials and products sourced globally, and highlights supplier operations within the European Union

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EUROPA Private Labels announces a strategic partnership with TOSHEV, focused on identifying and developing new beverage opportunities across Eastern Europe.
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This collaboration brings together EUROPA Private Labels’ private label beverage development capabilities with toshev.eu’s regional market focus and partner network to support new product launches, category expansion, and retail-ready concepts designed for local demand.

This partnership strengthens our ability to move faster—from concept to shelf—while staying closely aligned with what Eastern European consumers and retailers want. said We’re expanding our reach and building a clear pipeline of new beverage projects for the region.

The partnership will prioritize:

New beverage concepts for Eastern European retail and distribution channels
Private label development and tailored product positioning by market
Packaging and format options aligned with modern trade and convenience trends
Export and rollout coordination to support efficient market entry

Looking Ahead

The partners will begin work immediately on evaluating category opportunities and launch timelines, with additional updates to be shared as projects move into production planning and commercialization.

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EUROPA Private Labels (SBIG) Announces New Production Date for “Date Cola” and “Date Energy” for the Middle East Market
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EUROPA Private Labels, part of SBIG, today announced the new production date for two upcoming beverages developed specifically for the Middle East: Date Cola and Date Energy. The refreshed production schedule marks the next step in EUROPA’s expansion into functional and culturally relevant drinks tailored to regional tastes and retail dynamics.

Building on growing consumer demand for premium refreshment and better-for-you energy options, EUROPA Private Labels is bringing a distinctive twist to two familiar categories. Date Cola offers a modern cola profile paired with the rich character associated with date-derived ingredients, while Date Energy is designed for consumers looking for a more contemporary energy experience aligned with regional preferences.

Product Highlights

Date Cola
A bold, classic cola taste with a distinctive regional-inspired twist
Positioned for modern trade and convenience channels
Developed for strong shelf visibility and broad appeal

Date Energy
Crafted for everyday energy moments: work, travel, fitness, and nightlife
Designed to compete in the fast-growing energy category across GCC and wider MENA
Optimized for convenience retail and on-the-go consumption

For Middle East Distribution & Retail Partners, EUROPA Private Labels confirmed that the new production date supports coordinated rollout planning across:

GCC markets and wider MENA region, Modern trade retailers, Convenience chains, HORECA and distribution networks

Commercial samples, product specifications, and export documentation can be provided to qualified partners upon request.

www.s-big.eu

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New Strategic Cooperation: Europa Private Labels & Gruda (Israel)
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Europa Private Labels, part of SBIG – Stavrianos Beverage Industries Group, is pleased to announce a strategic cooperation with Gruda, one of Israel’s leading food and beverage development companies.

Based in Israel, Gruda operates an advanced food and beverage R&D center, specialising in the development of innovative products from concept stage to full market launch, including strong expertise in beverage development across multiple categories.
Through this cooperation, Europa Private Labels and Gruda will jointly support:
Development of new beverage concepts for the Israeli market and international brands
Recipe formulation and optimisation in Gruda’s R&D facilities
Industrial-scale production and private label manufacturing through SBIG’s / EUROPA PRIVATE LABELS Plants & European partner plants
Support with packaging, labelling and export logistics for finished products

This collaboration combines Gruda’s strong R&D, formulation and local market insight with SBIG’s industrial production, private label expertise and export capabilities, creating a complete end-to-end solution for beverage brands, importers and retailers.

For more information about Gruda, visit: www.gruda.co.il

For beverage or private label inquiries related to this cooperation, please contact Europa Private Labels via our contact form.

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JEMORT LTD / EUROPA PRIVATE LABELS Announcing Europa Brewery in Patra, Greece
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JEMORT LTD / Europa Private Label opens a new state-of-the-art brewery to power private label beer and our house brands TOULS & BENTHOR.

We’re excited to announce the launch of Europa Brewery, our new brewing plant located in Patra, Greece. Built to EU standards and designed for flexibility, Europa Brewery expands our ability to develop, sample, and produce high-quality beers for private label partners—alongside the continued production of our own brands TOULS and BENTHOR.

What we offer
Private Label Beer Production – end-to-end support from concept to finished product (bottle or can).
Custom Recipe Development – R&D for tailored flavor profiles; sampling before any full run.
Low MOQs – launch fast, scale smoothly.
Core Styles – Lager, Stout, IPA, Pale Ale (plus custom variations on request).
Packaging Options – 330ml & 500ml bottles; 330ml & 500ml cans; custom packaging and artwork guidance.
Quality & Compliance – consistent QC across brewing, filling, and packaging with full traceability.

Why Patra, why now
Strategic Location – Patra offers strong logistics links across Greece and the EU.
Scalable Production – a flexible brewhouse and packaging line to support pilots through larger runs.
Partner-First – faster sampling cycles and responsive timelines to get your product to market.

Our brands: TOULS & BENTHOR
Alongside private label services, Europa Brewery produces our own lines—TOULS and BENTHOR—crafted to showcase the quality and range our team delivers. Ask us about distribution and collaborations.

Ready to brew your brand?
Whether you need a classic Lager, a bold Stout, or a signature IPA, we’ll help you design, sample, and launch with confidence.

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JEMORT LTD / Europa Private Labels Welcomes SUNMARK UK On Board
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We are proud to announce that SUNMARK UK has officially joined forces with Europa Private Labels in an exciting collaboration focused on new product development and large-scale beverage production.

This partnership represents a significant step forward in our mission to deliver innovative, high-quality private label beverages to international markets. Together, we will strengthen our capabilities in research, development, production, and logistics, ensuring efficiency and excellence at every stage.

About SUNMARK UK

SUNMARK UK is a highly respected British FMCG company with a strong global presence, distributing both international and own-label brands across diverse markets. Renowned for its commitment to quality, international trade excellence, and customer-centric philosophy, Sunmark has earned prestigious recognition, including the Queen’s Awards for Enterprise in International Trade.

What This Collaboration Means

Product Innovation: Joint development of new formulations, flavors, and product concepts aligned with market demand.

Production Capacity: A projected annual capacity, enabling us to meet increasing global demand.

Quality & Compliance: Products developed under strict EU and international standards, ensuring consistency, safety, and excellence.

Global Reach: Leveraging Sunmark’s worldwide distribution network to expand access into new and hard-to-reach markets.

We extend a warm welcome to SUNMARK UK and look forward to a successful journey together in shaping the future of private label beverages.

https://www.sunmark.co.uk/

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JEMORT LTD / EUROPA PRIVATE LABELS Launches “Beatrax” – The Sugar & Taurine-Free Energy Drink Tailored for the Music Industry!
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JEMORT LTD / EUROPA PRIVATE LABELS is proud to announce the launch of Beatrax Energy, the latest addition to its growing portfolio of Europa private labels. Engineered for performers, producers, DJs, and music lovers alike, Beatrax Energy is a sugar-free, taurine-free energy drink designed to fuel creativity and stamina without the crash. Born from Rhythm, Built for Performance In an industry where long nights, early mornings, and constant energy are the norm, Beatrax steps in as the clean, conscious choice for those who live by the beat. With a focus on natural caffeine, B-vitamins, and a crisp, refreshing flavor, Beatrax provides a sustained boost to keep minds sharp and bodies moving. “Beatrax is more than an energy drink—it’s a lifestyle beverage for a new generation of artists and fans who demand performance without compromise,” said a spokesperson for Europa Global Trade. “Whether you’re in the studio, on stage, or dancing till sunrise, Beatrax delivers.” Why Beatrax? Sugar-Free – No sugar highs. No sugar crashes. Just pure, clean energy. Taurine-Free – Formulated without taurine for those seeking an alternative to traditional energy drinks. Music-Focused Brand Identity – With its bold design and high-performance formula, Beatrax aligns perfectly with festivals, backstage culture, and nightlife venues. Partnerships & Launch Campaign Beatrax will debut alongside a dynamic campaign across European music festivals and venues this summer, including exclusive collaborations with emerging DJs and backstage sponsorships. JEMORT LTD / EUROPA PRIVATE LABELS invites distributors, event organizers, and retailers to explore partnership opportunities and bring Beatrax to audiences who live, breathe, and move with music. www.beatrax.com 

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CRAVE ENERGY DRINK
crave-drinks

EGS / EUROPA PRIVATE LABEL Launches Production of Crave Energy Drink for UK and Greek Markets.
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EGS / Europa Private Label is proud to announce the launch of production for Crave Energy Drink, an exciting new entry into the functional beverage sector, tailored specifically for the UK and Greek markets.

Developed in partnership with leading formulation experts and market strategists, Crave Energy is designed to deliver a bold, refreshing taste and a powerful energy boost, catering to active consumers, students, and professionals alike.

The product will be available in a variety of formats, including classic 330ml  and will feature locally tailored branding and marketing campaigns in both territories.

“We’re excited to bring Crave Energy to life under our private label portfolio,” said a spokesperson from EGS / Europa Private Label. “This product is the result of close collaboration with our distribution partners in the UK and Greece, and we believe it will quickly establish itself as a favorite in the energy drink category.”

Flavors: Passionfruit & Vanilla, Lime& Mint, Pineapple & Coconut

Crave Energy will be distributed through selected retail, convenience, and online channels starting Q2 2025.

www.cravedrinks.com

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