SBIG / EUROPA Private Labels is pleased to announce a new cooperation with The Create Group (UK), aimed at accelerating new beverage opportunities through expert formulation support, market-focused product development, and stronger concept-to-launch execution.
The Create Group (incorporating Drinkcreate) describes itself as a UK-based independent consultancy and product development laboratory specialising in the drinks industry, working with start-ups, established companies, and investors. Their services include feasibility and business planning, new product development, consumer focus groups, contract manufacturing support, factory design, and technical, quality, and regulatory support.
Through this cooperation, EUROPA Private Labels will work alongside The Create Group to support the evaluation, development, and commercialization of new beverage concepts—aligned with modern retail requirements and changing consumer preferences.
Cooperation Focus
The cooperation will prioritize:
New beverage concept development and feasibility evaluation
Recipe formulation and technical support for scalable production
Private label project execution, from concept to launch planning
Quality, food safety, and regulatory alignment to support market readiness
About The Create Group
The Create Group, incorporating Drinkcreate, is a drinks-industry consultancy and product development laboratory founded in 2001, with expertise spanning beverage markets, formulation, manufacturing, supply chains, distribution, and regulations.