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Posts tagged "Beverage"

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JEMORT LTD / EUROPA PRIVATE LABELS Launches “Beatrax” – The Sugar & Taurine-Free Energy Drink Tailored for the Music Industry!
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JEMORT LTD / EUROPA PRIVATE LABELS is proud to announce the launch of Beatrax Energy, the latest addition to its growing portfolio of Europa private labels. Engineered for performers, producers, DJs, and music lovers alike, Beatrax Energy is a sugar-free, taurine-free energy drink designed to fuel creativity and stamina without the crash. Born from Rhythm, Built for Performance In an industry where long nights, early mornings, and constant energy are the norm, Beatrax steps in as the clean, conscious choice for those who live by the beat. With a focus on natural caffeine, B-vitamins, and a crisp, refreshing flavor, Beatrax provides a sustained boost to keep minds sharp and bodies moving. “Beatrax is more than an energy drink—it’s a lifestyle beverage for a new generation of artists and fans who demand performance without compromise,” said a spokesperson for Europa Global Trade. “Whether you’re in the studio, on stage, or dancing till sunrise, Beatrax delivers.” Why Beatrax? Sugar-Free – No sugar highs. No sugar crashes. Just pure, clean energy. Taurine-Free – Formulated without taurine for those seeking an alternative to traditional energy drinks. Music-Focused Brand Identity – With its bold design and high-performance formula, Beatrax aligns perfectly with festivals, backstage culture, and nightlife venues. Partnerships & Launch Campaign Beatrax will debut alongside a dynamic campaign across European music festivals and venues this summer, including exclusive collaborations with emerging DJs and backstage sponsorships. JEMORT LTD / EUROPA PRIVATE LABELS invites distributors, event organizers, and retailers to explore partnership opportunities and bring Beatrax to audiences who live, breathe, and move with music. www.beatrax.com 

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JEMORT LTD / EUROPA PRIVATE LABELS ANNOUNCES NEW SOFT DRINK LINE “MECCA” UNDER RICHMOND’S MELOUDI BRAND FOR EUROPE AND MIDDLE EAST MARKETS
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JEMORT LTD / Europa Private Labels proudly announces the development, production, and upcoming global distribution of its latest beverage innovation – MECCA, an exciting new soft drink brand under the prestigious Richmonds Meloudi label.

MECCA debuts with a dynamic range of cola-based flavors crafted to match global taste trends:

MECCA Cola – Authentic, bold cola experience

MECCA Cola 0% – Sugar-free, full-flavor refreshment

MECCA Cola Cherry – A playful, fruity variation

MECCA Cola Vanilla – Smooth, creamy finish with a vanilla twist

Targeted at the European and Middle Eastern markets, MECCA is engineered to satisfy modern consumer demands for flavor, quality, and identity – all while aligning with local taste preferences and cultural values.

“With MECCA, we are introducing a beverage that speaks to today’s global, flavor-savvy audience,” said a spokesperson for Europa Private Labels. “Through our global distribution partnership with JEMORT, we are bringing this unique offering to shelves around the world with efficiency, reach, and premium quality.”

Production has commenced at state-of-the-art facilities, with worldwide distribution led by JEMORT LTD / Europa Private Labels, ensuring MECCA’s rapid market penetration across retail, foodservice, and hospitality sectors.

This launch underscores the shared mission of JEMORT and Europa Private Labels to deliver high-impact private label products that blend innovation, heritage, and global market readiness.

About JEMORT
JEMORT is a trusted global distributor with a proven track record in fast-moving consumer goods. With robust logistics and market access across continents, JEMORT plays a key role in bringing innovative products like MECCA to the world stage.

For distribution inquiries, partnership opportunities, or more information, please contact:
contact@europaprivatelabels.com

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EUROPA PRIVATE LABELS INTRODUCES “WEST PALM” – A NEW PREMIUM SOFT DRINK LINE INSPIRED BY COCKTAIL FLAVORS FOR THE FRENCH MARKET
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Europa Private Labels, the innovative product development arm of JEMORT LTD / Europa Global Trade, is proud to announce the launch of its newest soft drink line: WEST PALM. Developed under the renowned Richmonds Meloudi brand, this unique collection of cocktail-inspired soft drinks is designed for the French market and will debut with two bold and refreshing flavors: Mojito and Piña Colada.

WEST PALM captures the essence of tropical indulgence and sophistication in a convenient, alcohol-free format. Ideal for modern consumers seeking elevated refreshment without compromise, the range offers:

MOJITO – a sparkling fusion of mint and lime, crisp and invigorating

PIÑA COLADA – a smooth tropical blend of creamy coconut and juicy pineapple

Expertly formulated with premium ingredients and natural flavors, WEST PALM delivers a high-quality drinking experience that combines relaxation and refreshment — without the alcohol. Packaged in sleek, eye-catching cans, the design evokes a sense of escape and indulgence, perfect for any lifestyle occasion.

“By combining the appeal of classic cocktail flavors with our commitment to quality and innovation, WEST PALM offers a refreshing alternative that speaks to evolving consumer tastes across France.”

The new line will be available across select French supermarkets, cafés, a

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EUROPA PRIVATE LABELS LAUNCHES “MIAMI” – A NEW RANGE OF REFRESHING SOFT DRINKS FOR THE FRENCH MARKET
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Europa Private Labels, a division of JEMORT LTD – Europa Global Trade, proudly announces the development and production of its latest innovation in the beverage sector — MIAMI, a dynamic and refreshing new soft drink line under the Richmonds Meloudi brand, tailored specifically for the French market.

Bursting with vibrant taste and energy, the MIAMI collection will debut in four exciting fruit flavors:

 

 

 

 

 

 

Mango – rich, smooth, and tropical

Lemon – zesty and revitalizing

Orange – classic citrus with a bold twist

Litchi – sweet, floral, and exotically refreshing

This product range has been carefully crafted using high-quality ingredients and state-of-the-art production methods to ensure exceptional taste, consistency, and shelf appeal. Developed in response to the growing demand for unique and flavorful soft drinks, MIAMI is designed to appeal to today’s health-conscious and trend-driven consumers.

“We are excited to introduce MIAMI to France — a vibrant, fruit-forward beverage line that reflects our commitment to innovation, quality, and customer satisfaction,” said Mr George Kokkinos, Director of Jemort Ltd / Europa Private Labels. “Under the trusted Richmonds Meloudi brand, we aim to bring a fresh and exciting alternative to the soft drink market, combining tropical flavors with modern branding.”

Available in attractive, ready-to-drink formats ideal for retail shelves and on-the-go consumption, MIAMI is set to roll out in supermarkets, convenience stores, and foodservice channels across France starting  June/2025.

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CRAVE ENERGY DRINK
crave-drinks

EGS / EUROPA PRIVATE LABEL Launches Production of Crave Energy Drink for UK and Greek Markets.
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EGS / Europa Private Label is proud to announce the launch of production for Crave Energy Drink, an exciting new entry into the functional beverage sector, tailored specifically for the UK and Greek markets.

Developed in partnership with leading formulation experts and market strategists, Crave Energy is designed to deliver a bold, refreshing taste and a powerful energy boost, catering to active consumers, students, and professionals alike.

The product will be available in a variety of formats, including classic 330ml  and will feature locally tailored branding and marketing campaigns in both territories.

“We’re excited to bring Crave Energy to life under our private label portfolio,” said a spokesperson from EGS / Europa Private Label. “This product is the result of close collaboration with our distribution partners in the UK and Greece, and we believe it will quickly establish itself as a favorite in the energy drink category.”

Flavors: Passionfruit & Vanilla, Lime& Mint, Pineapple & Coconut

Crave Energy will be distributed through selected retail, convenience, and online channels starting Q2 2025.

www.cravedrinks.com

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AVEL

Europa Private Labels Joins Forces with Avel Greece to Develop Innovative Beverage Products!
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Europa Private Labels, a leading player in the private label industry, is thrilled to announce a strategic partnership with Avel Greece, a renowned beverage manufacturer, to co-develop a new range of innovative beverage products. This collaboration marks a significant milestone in both companies’ efforts to expand their market presence and deliver exceptional value to consumers across Europe and beyond.

Strategic Vision and Partnership Goals

The partnership between Europa Private Labels and Avel Greece is driven by a shared commitment to innovation, quality, and consumer satisfaction. Over the past six months, Avel Greece has successfully developed a range of beverage recipes for Europa Private Labels, including Mocktails, Energy Drinks, Cocktails, Soft Drinks, and Vitamin & Flavored Water, for Europa’s customers globally. This successful collaboration sets the stage for an expanded partnership, aimed at creating an even more diverse and innovative portfolio of beverages that cater to the evolving tastes and preferences of modern consumers.

Product Development Focus

The collaboration will focus on developing a diverse range of beverage products, including both alcoholic and non-alcoholic options. The new product line is expected to feature unique flavors, functional ingredients, and sustainable packaging solutions, catering to the growing demand for healthier, more environmentally-friendly choices.

Avel Greece’s state-of-the-art production facilities and commitment to sustainable practices will play a key role in ensuring that the new beverage products meet the highest standards of quality and environmental responsibility. The companies will also explore opportunities to incorporate locally-sourced ingredients, further enhancing the products’ appeal and authenticity.

Market Impact and Expansion

The partnership is poised to strengthen both companies’ market positions, enabling them to capture a larger share of the growing beverage market. With Europa Private Labels’ extensive distribution network and Avel Greece’s production capabilities, the new beverage line will be available in leading retail chains and supermarkets across Europe, with plans for expansion into additional international markets.

 

 

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big bunny energy drink

Introducing Big Bunny Energy Drink’s Newest Flavor: Cherry Burst!
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EGS/EUROPA PRIVATE LABELS is thrilled to announce the launch of its latest flavor sensation, Cherry Burst!

Big Bunny Energy Drink Cherry Burst is set to revolutionize the energy drink market with its bold and refreshing taste, perfectly blending the sweetness of ripe cherries with the invigorating kick that Big Bunny Energy Drink is known for. This new flavor is crafted to provide the ultimate burst of energy when you need it most, whether you’re hitting the gym, burning the midnight oil at work, or just need a pick-me-up during your daily hustle.

Big Bunny Energy Drink, Cherry Burst is formulated with premium ingredients From Simpsons Beverage UK  to deliver sustained energy without the crash. Packed with essential vitamins and antioxidants, Cherry Burst not only provides a quick energy boost but also supports overall health and well-being.

Big Bunny Energy Drink produced at the facilities of EGS / EUROPA PRIVATE LABELS – NEKTAR.

Cherry Burst will be available in stores nationwide starting March 2024, in eye-catching cans featuring the iconic Big Bunny logo and vibrant cherry imagery.

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with FRUTOP
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Frutop means… top in soft drinks! Each bottle of Frutop “seals” the rich taste and unique aroma of 100% Greek natural juices.

The message inside each Frutop bottle just says “enjoy!” It’s a fact, for five years Frutop soft drinks have won our hearts by adding cool enjoyment to the best moments of our lives!

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EGS/EUROPA PRIVATE LABELS announces strategic partnership with IBS
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IBS SA has been active since 1973 and is currently one of the largest manufacturers of plastic bottles and preforms for food in Greece. From 1975, its activity in the bottling and distribution of soft drinks began.

IBS currently has a modern factory located at the foot of Parnitha, Acharnai Attica, with a total area of ​​10,000 sq.m.

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